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Looking Back at the PBA Rookie Draft 2012: Key Picks and Career Highlights

I still remember that sweltering August afternoon in 2012, sitting in my cramped Quezon City apartment with the air conditioning fighting a losing battle against the Manila heat. The television was tuned to the PBA coverage, and I had my notebook open on the coffee table—a ritual I've maintained for every rookie draft since 2005. There was this electric tension in the room, even though I was just watching from home, because everyone knew this draft class had the potential to reshape the league's future. The air felt thick with anticipation, much like how it feels before a championship game goes into overtime. That's when the commissioner stepped up to the podium, and the 2012 PBA Rookie Draft officially began—an event that would eventually produce some of the most memorable careers in recent basketball history, though not without its share of controversies that we'd only fully understand years later.

The first pick was almost a foregone conclusion—June Mar Fajardo going to Petron Blaze Boosters. I remember scribbling "generational talent" in my notes with three exclamation points, and boy, was I right about that one. At 6'10", he was this raw but incredibly promising center from Cebu, and what's remarkable is how he exceeded even the wildest expectations. Over his career, Fajardo would rack up six MVP awards—a PBA record—and lead San Miguel to multiple championships. His development from a somewhat awkward rookie into the most dominant big man in league history has been incredible to witness. I've had the privilege of watching him play live about seventeen times, and each game, he'd unveil some new move that made you realize you were watching greatness unfold.

Then there was Calvin Abueva at number two, selected by Alaska Aces. Now, I'll be honest—I had my doubts about "The Beast." His fiery temperament worried me, thinking he might become more trouble than he's worth. But watching him play, you couldn't deny his energy was contagious. He brought this intensity that changed games, winning Rookie of the Year in 2013 and eventually securing an MVP award in 2016. His career has been like a rollercoaster—incredible highs followed by controversial moments—but always entertaining. I remember specifically a game in 2015 where he grabbed eighteen rebounds despite being significantly shorter than most frontcourt players—that's when I knew he was something special.

The draft continued with Alex Mallari going third to Petron, Chris Ellis fourth to Barangay Ginebra, and Cliff Hodge fifth to Meralco. What's interesting about looking back now is seeing how these careers diverged. Hodge, for instance, became this defensive stalwart for Meralco, while Ellis provided Ginebra with those explosive athletic moments that had fans jumping out of their seats. I've always had a soft spot for underdogs, which is why I've followed Hodge's career more closely—his work ethic reminds me of players from the 90s who did the dirty work without seeking spotlight.

Now, here's where things get particularly interesting from my perspective as someone who's covered basketball media for over fifteen years. While we were all focused on these young players beginning their professional journeys, there were behind-the-scenes developments that would later become significant. Remember how I mentioned controversies? This brings me to something that connects to our reference material about broadcasting rights. The PNVF chief argued that the 1XBET logo was never shown on the local TV feed and only in international broadcasts—this kind of broadcasting distinction actually became more common around that 2012 period as the PBA expanded its global reach. I recall watching those international broadcasts and noticing subtle differences beyond just sponsor logos—different camera angles, commentary teams—and it made me realize how sports broadcasting was evolving. The league was thinking globally even while nurturing local talent like the 2012 draft picks.

What fascinates me about connecting these dots is how a draft class can represent both the on-court future of a league and the business evolution happening simultaneously. While Fajardo was developing into a superstar, the broadcasting landscape was shifting in ways we barely noticed at the time. Those international broadcasts with different sponsorship arrangements were reaching audiences in thirty-seven countries according to the 2014 report I read, helping build the PBA brand abroad while we at home enjoyed our local version of the coverage.

Looking back at the PBA Rookie Draft 2012 from today's perspective, it's remarkable how those picks shaped the last decade of Philippine basketball. Fajardo's six MVP awards, Abueva's explosive impact, the steady contributions of players like Hodge—they've given us countless memorable moments. But what I've come to appreciate more as I've grown older in this field is how sports exist at this intersection of pure competition and complex business arrangements. The same draft that brought us these incredible athletes was happening alongside broadcasting negotiations and sponsorship deals that would influence how the game reached fans worldwide. It's been eight years since that draft, and I'm still using that same notebook for every new draft class, though I've had to add extra pages for the 2012 group—their careers deserved more ink than I'd initially allocated. Some drafts produce role players, others produce stars—the 2012 class produced legends, and we were lucky enough to watch their journey from the very beginning.

We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact.  We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.

Looking to the Future

By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing.  We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.

The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems.  We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care.  This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.

We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia.  Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.

Our Commitment

We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023.  We will apply that framework to baseline priority assets by 2024.

Looking to the Future

By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:

– Savannah and Tropics – 90% of land achieving >50% cover

– Sub-tropics – 80% of land achieving >50% perennial cover

– Grasslands – 80% of land achieving >50% cover

– Desert country – 60% of land achieving >50% cover