Philippine National Women's Football Team Rises: A Story of Historic World Cup Success and Future Goals
Watching the Philippine Women's National Football Team, affectionately known as the Filipinas, make their historic debut at the 2023 FIFA Women’s World Cup was a moment of profound pride, not just for a nation, but for anyone who believes in the power of underdog stories. I remember sitting with fellow fans, the tension palpable, as Sarina Bolden’s header found the back of the net against New Zealand. That 1-0 victory wasn't just a win; it was a seismic announcement. It marked the first-ever World Cup win for the Philippines, a nation with a deep but historically underfunded passion for football. That success wasn't an accident. It was the culmination of a deliberate, often challenging, journey of development—a story that reminds me of a principle I've seen succeed in other sports contexts back home. I recall a conversation about Philippine basketball development, where a coach emphasized the importance of environment, saying, "Magaling talaga yung FEU mag-handle ng mga players sa point guard position. So napalagay ako na doon ko pinapunta si Janrey sa FEU kasi doon siya matututukan ng mga coaches." That focus on placing talent in the right ecosystem for specialized growth is precisely the blueprint the Filipinas have followed, albeit on a global scale.
Their rise is a masterclass in strategic investment and diaspora mobilization. For years, the team struggled with minimal support, but the turning point came with a concerted effort by the Philippine Football Federation and private sponsors to scout and cap dual-heritage players. This wasn't just about finding bodies; it was about finding the right fit within a system. We saw the recruitment of talents like Sarina Bolden (US), Olivia McDaniel (US), and the phenomenal midfielder Sara Eggesvik (Norway), who brought not just skill, but a professional mentality forged in more developed footballing environments. It’s that idea of "matututukan"—being intently focused on. These players entered a setup that was increasingly professionalizing, with foreign coaching expertise from Alen Stajcic of Australia, who provided the tactical discipline and belief the squad desperately needed. The numbers tell a stark story of progress. Before 2021, the team had never cracked the top 80 in the FIFA World Rankings. As of late 2023, they sit at a historic high of around 38th, a leap of over 40 places in just a few years. Their World Cup journey, while ending in the group stage, was statistically groundbreaking: 1 win, 2 losses, a goal difference of -4, but, most importantly, 3 points on the world's biggest stage. That victory alone has catalyzed a shift in perception that decades of regional tournaments couldn't achieve.
Now, the real work begins. The "Pinay Pride" generated is immense, but converting that into a sustainable pipeline is the next monumental challenge. We cannot rely solely on the diaspora model forever. The future hinges on what I passionately believe must be a dual-track approach: continuing to integrate global talent while fiercely building the domestic foundation. The success of the Malditas, as they're also called, must fund and inspire a grassroots revolution. We need more youth leagues, better facilities—I’ve seen too many promising young players train on dusty, uneven pitches—and a structured collegiate system that mirrors the focused development seen in other sports. The PFF estimates that active female football participation in the country has grown by roughly 30% since the World Cup qualifiers began, but we need that number to triple. The launch of a professional women's league is non-negotiable; it provides the daily competitive environment that turns good players into great ones. It’s about creating our own FEU-like incubators, but for football. My hope is that in ten years, the starting lineup won't just be a story of heritage players discovered abroad, but of homegrown stars who learned the game in local academies, inspired by the heroes of 2023.
The journey ahead is long. Qualifying for the 2027 World Cup will be even harder, with a target of needing to finish in the top, say, 5 of the Asian Football Confederation, a federation dominated by powerhouses like Japan, Australia, and South Korea. But the blueprint is there. The Filipinas have shown that with the right mix of strategic recruitment, professional coaching, and unwavering heart, historic barriers can be broken. Their story is no longer just about football; it's a national metaphor for potential realized. As a fan and an observer of sports development, my take is this: they've won the battle for recognition. The coming years are about winning the war for enduring legacy, building a system where every girl with a dream and a ball has a clear pathway to follow in the footsteps of her heroes, right here on Philippine soil.
We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact. We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.
Looking to the Future
By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing. We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.
The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems. We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care. This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.
We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia. Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.
Our Commitment
We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023. We will apply that framework to baseline priority assets by 2024.
Looking to the Future
By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:
– Savannah and Tropics – 90% of land achieving >50% cover
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– Desert country – 60% of land achieving >50% cover