Discover Alex Crisano's PBA Journey and His Impact on Philippine Basketball
I still remember the first time I saw Alex Crisano step onto the PBA court back in 2006. The energy shifted immediately - here was this 6'6" Filipino-American player who moved with this unique combination of grace and raw power that you didn't see every day in Philippine basketball. Having covered the PBA for over fifteen years now, I've witnessed numerous imports come and go, but Crisano left a mark that went far beyond his statistics, though his numbers were certainly impressive enough to warrant attention.
When Crisano joined Barangay Ginebra, he brought something different to the table. It wasn't just his 12.8 points and 9.2 rebounds per game during his debut season that caught my eye - it was how he changed the team's defensive identity. Before his arrival, Ginebra had always been an offensive powerhouse, but they often struggled against physically dominant imports. Crisano changed that dynamic completely. I recall specifically watching him contain some of the league's toughest scorers, using his 220-pound frame not just to bully opponents, but to outsmart them. His basketball IQ was noticeably higher than what we typically saw from imports at that time, and it showed in how he read plays before they developed.
What many fans might not realize is how Crisano's journey mirrored the complex relationship between Philippine basketball and its diaspora players. Born in New York to Filipino parents, his path to the PBA wasn't straightforward. He had to navigate different basketball cultures and expectations before finding his place here. I've always believed this background gave him a unique perspective that benefited our local players. During his time with the Burger King Whoppers in 2009, I noticed how he took younger players under his wing, teaching them nuances of the game that they might not have learned otherwise. His impact extended beyond wins and losses - he genuinely contributed to developing local talent.
The conversation about Crisano inevitably leads to discussing how he influenced the PBA's approach to Filipino-foreign players. During his peak years from 2006 to 2010, the league was still figuring out how to best utilize these "heritage players." Crisano demonstrated that they could be more than just temporary imports - they could become integral parts of team culture and identity. I remember arguing with fellow journalists at the time about whether players like Crisano were taking spots from local talents, but looking back, I think his presence actually raised the overall level of play. Teams had to adapt to his style, which forced everyone to improve.
There's one particular aspect of Crisano's game that doesn't get enough attention - his durability. In an era where many imports would come for short stints then disappear, Crisano maintained a consistent presence across multiple teams and seasons. He played through injuries that would have sidelined lesser players, and I recall specifically a game against Talk 'N Text where he clearly wasn't at 100% but still managed to contribute meaningfully. That kind of professionalism left a lasting impression on younger players who saw that talent alone wasn't enough - you needed resilience and commitment too.
Now, when I look at the current PBA landscape, I see Crisano's influence in how teams approach player development and recruitment. The success of players like him paved the way for more systematic integration of Filipino-foreign talents. Teams now recognize the value of players who understand both international and local basketball cultures. Just last season, I noticed several teams employing strategies that reminded me of how coaches used Crisano's versatility - having him switch defensively, creating mismatches, and facilitating from unusual positions on the court.
Reflecting on his career, what stands out to me isn't any single game or statistic, but how he represented a shift in PBA philosophy. Before Crisano's era, imports were often expected to be pure scorers or rebounders. He showed that value could come in multiple forms - leadership, defensive versatility, basketball intelligence. I've always maintained that his most significant contribution was changing how teams thought about building their rosters and utilizing imported talent. The modern PBA's approach to heritage players owes much to pioneers like Crisano who proved that the right player could elevate not just a team's performance, but its entire basketball culture.
As Philippine basketball continues to evolve, with regional competitions becoming increasingly competitive, the lessons from Crisano's era remain relevant. The integration of different basketball backgrounds and styles has become crucial for success both domestically and internationally. Looking at how the landscape has changed since Crisano's prime, I'm convinced that his impact extends beyond his playing days. The current generation of players, coaches, and even team managers operate in a league that was shaped in part by versatile players like him who challenged conventional thinking about what an import could be and do in Philippine basketball.
We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact. We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.
Looking to the Future
By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing. We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.
The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems. We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care. This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.
We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia. Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.
Our Commitment
We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023. We will apply that framework to baseline priority assets by 2024.
Looking to the Future
By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:
– Savannah and Tropics – 90% of land achieving >50% cover
– Sub-tropics – 80% of land achieving >50% perennial cover
– Grasslands – 80% of land achieving >50% cover
– Desert country – 60% of land achieving >50% cover