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Discover How PBA Now Can Transform Your Business Strategy in 5 Steps

Walking into the conference room that morning, I felt that familiar mix of anticipation and skepticism. I’d sat through countless strategy sessions promising revolutionary frameworks, only to leave with another binder destined for the shelf. But something felt different this time. Our CEO opened with a line that stuck with me: "And it couldn’t be any more evident in its first game of the season." He wasn’t talking about sports—he was drawing a parallel to business. Just like a team’s debut match reveals its preparation, coordination, and potential, a company’s initial strategic rollout can make or break the entire year. That’s when he introduced us to PBA Now, a methodology our consulting partners swore would realign our entire approach. I’ll admit, I was doubtful. But over the next few months, I saw firsthand how this system didn’t just shift our plans—it transformed our execution.

Let me rewind a bit. Our company, a mid-sized tech firm with around 240 employees, had been struggling with strategic alignment for years. Departments worked in silos. Marketing chased leads without checking in with sales. Product development rolled out features that customer support later discovered were confusing users. We were reactive, not proactive. Sound familiar? It’s a common story. In fact, studies suggest that nearly 67% of well-formulated strategies fail due to poor execution. I remember sitting in Q2 reviews, looking at dashboards full of red, and thinking, "We have smart people. Why is this so hard?" The truth was, we lacked a cohesive framework—a playbook, if you will—that connected planning to daily operations.

That’s where PBA Now entered the picture. The core idea is deceptively simple: it’s a five-step iterative process designed to embed strategic priorities into every layer of an organization. But its power lies in its disciplined application. I want to walk you through what this looks like in practice, because honestly, seeing it work changed my perspective on business strategy altogether. So, let’s dive in: Discover How PBA Now Can Transform Your Business Strategy in 5 Steps. The first step is diagnosis. You start by mapping your current state with brutal honesty—no sugarcoating. We spent two weeks analyzing everything from workflow bottlenecks to communication gaps. Using PBA’s diagnostic tools, we identified that our product launch cycles were taking 32% longer than industry benchmarks. That’s a hard number to ignore. Step two is blueprinting. Here, you translate findings into a clear strategic blueprint with measurable outcomes. We set a target to reduce time-to-market by 20% within six months.

Step three is what I call the activation phase. This is where many strategies stumble, but PBA Now provides a structured rollout plan with assigned ownership and resources. We realigned three teams—product, marketing, and sales—under a single objective, with shared KPIs. I led the product team through this, and let me tell you, the initial pushback was real. People don’t like change. But by step four, integration, we began to see momentum. Weekly sync-ups and transparent dashboards kept everyone accountable. We celebrated small wins, like shaving a week off our design review process, which boosted morale. The final step, optimization, turns strategy into a continuous cycle. We now hold monthly "strategy health checks" to tweak and adapt. It’s not a set-it-and-forget-it model; it’s alive.

I reached out to Dr. Lena Petrova, a business transformation specialist who’s advised over 50 companies on strategic execution, to get an outside perspective. She explained, "PBA Now works because it bridges the gap between high-level vision and ground-level action. Most companies have a strategy—they just fail to operationalize it. The five-step framework forces alignment and agility, which is critical in today’s volatile market." She pointed out that organizations using iterative strategy models like PBA see, on average, a 15–25% improvement in goal attainment within the first year. Hearing that validated our experience. We’re on track to exceed our initial targets, and the cultural shift has been just as impactful. Teams communicate more openly. There’s a shared sense of purpose.

Looking back, I realize that our initial struggles were a lot like a team’s shaky season opener. "And it couldn’t be any more evident in its first game of the season"—that phrase comes to mind often now. It reminds me that early execution reveals your preparedness. PBA Now gave us the structure to turn our potential into performance. Is it a magic bullet? No. It requires commitment and sometimes uncomfortable changes. But if you’re tired of great plans gathering dust, this approach might be your game-changer. We’ve reduced internal project delays by over 18% in just five months, and employee satisfaction scores are up. For me, that’s the real win. Strategy isn’t just about where you’re going—it’s about how you get everyone moving there together. And honestly, I don’t think we’re looking back.

We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact.  We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.

Looking to the Future

By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing.  We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.

The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems.  We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care.  This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.

We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia.  Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.

Our Commitment

We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023.  We will apply that framework to baseline priority assets by 2024.

Looking to the Future

By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:

– Savannah and Tropics – 90% of land achieving >50% cover

– Sub-tropics – 80% of land achieving >50% perennial cover

– Grasslands – 80% of land achieving >50% cover

– Desert country – 60% of land achieving >50% cover