Reliving the 2010-11 PBA Philippine Cup: Top Moments and Championship Highlights
I still vividly remember the chill that ran through the arena when Talk 'N Text and San Miguel faced off in that decisive Game 6 of the 2010-11 PBA Philippine Cup finals. Having covered Philippine basketball for over a decade by that point, I'd witnessed countless championship moments, but there was something particularly electric about this series that made it stand out in my memory. The Philippine Cup has always held special significance in our basketball culture—it's the most prestigious conference, the one where pure Filipino talent shines without imports, and this particular season delivered drama that even the most seasoned analysts couldn't have predicted.
What made that championship run so compelling wasn't just the eventual outcome, but the journey filled with unexpected heroes and heart-stopping moments. I recall sitting courtside during Game 4, watching Jimmy Alapag orchestrate the Tropang Texters' offense with that unique combination of fierce determination and calm precision that became his trademark. His performance throughout the series was nothing short of masterful, averaging around 18 points and 7 assists during the finals, numbers that don't fully capture his leadership impact. But what truly fascinates me about championship teams is how they utilize their entire roster, not just their stars. This brings me to that now-famous quote from Larry Fonacier that perfectly encapsulates the team-first mentality that defined Talk 'N Text's approach: "That's what I always say, I'm always here, I work on it in practice. Just being ready." I've always believed that championship teams are built on such attitudes—players who stay prepared regardless of their role or minutes, understanding that their moment could arrive when least expected.
Fonacier's words weren't just empty platitudes; they manifested in critical moments throughout their playoff run. I particularly remember Game 2 of the semifinals against Ginebra, where Fonacier came off the bench to hit four three-pointers in the second quarter, completely shifting the momentum when the starters were struggling. That's the beauty of deep teams—they have weapons waiting that opponents can't always account for in their game plans. The chemistry between Alapag, Jason Castro, Ranidel de Ocampo, and Kelly Williams created a system where role players like Fonacier and Jared Dillinger found ample opportunities to contribute. As someone who's studied championship patterns across different eras, I've noticed that the most successful teams always have these unsung heroes who embrace their roles without ego.
The finals series itself was a tactical masterpiece from coach Chot Reyes, who implemented a defensive scheme that limited San Miguel's Arwind Santos, who had been phenomenal throughout the elimination rounds. Statistics show Santos' scoring dropped from his season average of 17.2 points to just 12.8 in the finals—a testament to Talk 'N Text's defensive preparation. What impressed me most was how Reyes adjusted his rotation based on matchups, sometimes playing smaller lineups that spread the floor, other times using their length to disrupt San Miguel's interior game. Having spoken with several players from that team over the years, they've all mentioned how Reyes emphasized preparedness for every possible scenario, making Fonacier's quote representative of the entire team's philosophy.
Game 6 of the finals remains etched in my memory for its dramatic conclusion. With under two minutes remaining and Talk 'N Text clinging to a three-point lead, it was Castro who delivered the dagger—a difficult driving layup over two defenders that essentially sealed the championship. The celebration that followed felt like the culmination of a journey that had begun with their disappointing finish the previous season. From my perspective covering that team, what made this championship particularly satisfying was how they had evolved—learning from past failures, developing their bench, and building the mental toughness required to close out a tough San Miguel team that fought valiantly until the final buzzer.
Looking back now, over a decade later, that 2010-11 Talk 'N Text team set a standard for how championship teams should be constructed and how players should approach their roles. Fonacier's statement about always being ready wasn't just about himself—it reflected a cultural mindset that permeated the entire organization. In my conversations with players from that era, they often reflect on how that particular championship meant the most because everyone contributed, everyone bought into their roles, and everyone remained prepared for their moment regardless of circumstances. That team won 13 of their final 14 games that conference, finishing with a remarkable 19-4 overall record in the Philippine Cup, numbers that still stand as some of the most dominant in recent PBA history. Their success wasn't accidental; it was built on preparation, depth, and the understanding that championships require complete buy-in from stars and role players alike—a lesson that remains relevant for any team aspiring to hoist that trophy.
We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact. We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.
Looking to the Future
By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing. We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.
The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems. We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care. This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.
We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia. Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.
Our Commitment
We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023. We will apply that framework to baseline priority assets by 2024.
Looking to the Future
By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:
– Savannah and Tropics – 90% of land achieving >50% cover
– Sub-tropics – 80% of land achieving >50% perennial cover
– Grasslands – 80% of land achieving >50% cover
– Desert country – 60% of land achieving >50% cover